Hey there!
In this week's newsletter, we’re breaking down a few of the greatest lessons we've learned from Revenue Week - our community's 5 day outreach sprint.
But first, some news:
What's New?
- The Early Stage Founders Podcast will be dropping it's first episode on Wednesday, October 30th! Subscribe to our YouTube channel to be be notified when the first episode is released.
- Media Week, a 5 day challenge to create high-impact social media content for your project, is scheduled for the week of Nov 18th - 22nd.
- We're offering free Discovery Calls for those who are exploring an Early Stage Founders membership and would like to ask me questions directly.
Reach Out, Experiment, Repeat.
This week, our community wrapped up a 5-day sprint focused on one thing: generating revenue through strategic outreach.
We called it Revenue Week, and it was all about testing the waters, iterating on outreach methods, and seeing real results from high-volume experimentation.
The biggest takeaway? Volume is essential.
When we focused on reaching out to more people, we got fast insights on what resonates and what falls flat.
Allowing us to make quick pivots in our strategy and adjust our messaging quickly.
It also enabled us to run A/B tests over the course of days instead of weeks.
Which leads me to our next takeaway: Experimentation is the only way to improve.
Many of our members ran A/B tests during Revenue Week; duplicating their message and changing one critical part, like the opening line or the call to action.
With enough volume, you can see which sentence, call to action, or value prop resonates the best with your audience and receives the most replies.
Without proper experimentation like this, you'll only be guessing. If you want to improve the performance of your outreach - you must test your messaging side by side and analyze the results.
The last takeaway? Be relevant and direct.
We tested tons of different approaches, from casual conversation to leading questions.
Being direct and telling the prospect exactly what you can do for them in the first message proved to be the most effective (by a long shot).
But, being direct requires one thing in order to work: you must be relevant.
In other words, the prospect reading the message must be dealing with the problem you're seeking to solve at that very moment.
In this case, they're happy to receive your no-nonsense message.
If not, they'll pass right by it.
With these three takeaways in mind, you should have what you need to start developing a highly effective outreach system.
Just remember - it takes volume, experimentation, and the right message being delivered to the right person.
Happy hunting,
Avery
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