Outreach Messaging

Action Items:
  1. Write two versions of your outreach: high intent and low intent.
  2. Segment your list into two groups: one to receive high intent, and one to receive low intent.
  3. Experiment with each.
  4. Keep in mind, that it is a numbers game, and responses will be low. So, your numbers must be high to get enough data.
  5. Rely on the community for feedback and support with your messaging.